Top 3 Tips For Effective Direct Response Copywriting

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What is Direct Response Copywriting?
Direct response copywriting is all about triggering the right emotions, so you bring them to act then and there. As its name suggests, the aim is to evoke a “direct response” (also known as conversions). You want your copy to resonate with their emotions, so you have a greater chance of closing the sale. This is especially essential because today’s customers are always looking for a reason for their purchase decisions. And what’s behind every buying decision? Emotions.
Although some people would say, “Oh no, not me, I purchase based on logic,” experts say otherwise. But this is not true; we purchase based on emotions as 95% of our purchasing decisions happen in our subconscious.

Tips For Effective Direct Response Copywriting
One major benefit of direct response copywriting is that you can measure results in the form of the action taken. Whether it’s phone calls or forms–you know whether or not your copy is working. Read on to learn the best tips for successful direct response copywriting.

1. Set a Goal
Before setting up a landing page or writing copy, you want to know what your main goal is. Your CTA may be for a customer to click to call, but what is your end goal? Do you want customers to sign up for your service? Do you want them to sign up for your email newsletter? Or, maybe you’re having a huge online sale and you want to sell a particular amount of product. Once you fix your main goal, you can develop a plan to direct readers to that goal.

2. Know Your Audience
To get your readers to take action, you have to understand your audience. This is going to depend on your field. You should have a definite idea of who you’re selling to and their key demographics. You can learn more about your customer base by conducting market research such as questionnaires or surveys. You can also analyze the web traffic on your site. What you write in your copy will depend on your reader. You will speak to an audience aged 60 and up differently than an audience between the ages of 20-45.

3. Make It About the Reader–Not Your Brand
When you write a copy, keep in mind that it will be about the reader, not your brand. To capture their attention, you want to present a relatable problem. For example, if you own an electronic repair shop, you can present the common scenario of cracking your mobile phone screen. Almost everyone has, at one point in their life, dropped and damaged their phone. The next step is to offer a solution. For an electronic repair shop, the solution would be to fix your cracked phone screen.

Now, you have to explain why your solution is the reader’s best choice. Maybe you offer a quick turnaround or a customer satisfaction guarantee. You may also want to provide proof of why you’re the best. This can be in the form of positive reviews or a testimonial.

Direct Response Copywriting is More Than Just the Sales
Although sales is still the most obvious goal for those who use direct response copywriting, let’s not overlook that it’s really all about getting to know your customers and eliciting a response from them. Since this copywriting is more science than art, you must have a system to frame your copy.

Compose your copy in a way that’s customer-centric and addresses their problems to compel them to take action. Add all the elements that grab their attention, as well as a call-to-action, so they decide what to do after reading your copy.

Follow the above direct response copywriting tips, and you’re on your way to better sales!

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